In 2008 two artists from the opposite sides of the planet found themselves in the same gallery in New York and were introduced by a mutual friend and legendary New York graffiti artist. He was from NYC but living in Florida and she was from the UK. They exchanged thoughts; they debated for hours, and despite cultural differences were connected inseparably by their passion, empathy and belief in sustainability, ecology and humanitarian values. EmptyBelly magazine was truly born from 'the heart', from their mutual identification that mainstream media content was not connecting with and sharing alternative information/perspectives important to people's everyday life choices. For the next 2 years they connected daily and digitally, whilst working 9-5 jobs in different time zones to create, collect, and visualise the content. Despite the risks and through a willingness to share, they increasingly connected and networked with supporters digitally worldwide and the EmptyBelly collective was born.
Through digital publishing EmptyBelly charted its own path to success, inspiring international curiosity and retaining its authenticity. Hailed as one of the greatest magazines of our time, EmptyBelly magazine became a collective of informed guerrilla artists located throughout the four corners of the globe.It recruited openly and in secrecy, ask anyone that belonged to the collective and they will tell you no “one” person owned EmptyBelly magazine. Its ownership belonged to the streets; its editing was handled by the co founders that operated with the Modus Operandi of bringing the good, bad and real of politics & culture. It disrupted our daily and drove awareness of the pain and glory of people's stories that are missing in the pages of (his) story.
Emptybelly magazine came to a natural close in 2011, yet followers and readers continue to pay tribute by uploading videos, images and articles. Individual members are all still actively campaigning and feeding the world through art, music and writing whilst others are mining underground, surfacing regularly to remind us to be the change we want to see. Rumour has it that the co founders are working on a new project for 2013